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I'm Melinda, owner & lead designer at Hearten Creative.
Welcome
Open post
Today’s post is all about the basics of crafting an effective Bio / About me page. What should the purpose of this page be, and what does it need to include to guide your visitors toward your conversion goals? Let’s break it down together. A good photo We need to see your face! Ideally this […]
Filed in:
July 1, 2019
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I started my first business when I was 19 years old, and at the time, my view of success was a little off. Like, I considered it a huge win when a client wanted to book me as their wedding photographer for $400 – not realizing I’d actually be paying out of pocket to shoot […]
Filed in:
June 19, 2019
Open post
If you’re not super familiar with the term, the first thing you probably think of when you hear the term “boutique” is some kind of cute local dress or clothing shop. Actually, a boutique-style business is defined as any relatively small business that provides specialized goods and services for premium prices. All kinds of businesses […]
Filed in:
June 12, 2019
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Some of you may know that I started my career as a wedding photographer, but not many people know that before I was a photographer, I was a journalism major, spending my days memorizing comma rules and learning all the different ways you can legally creep on someone via public records. Journalists are kind of like […]
Filed in:
June 5, 2019
Open post
I’m always advising creative entrepreneurs to specialize: to do fewer types of work, offer less variety, get more specific about who you serve, and pour all your energy into mastering one thing. And I get it: That sounds kind of risky! But here are 6 different reasons why focusing on just one offering can actually […]
Filed in:
April 2, 2019
Open post
It’s no secret that the photography industry is a crowded one. If you want to be successful, you’ve got to make yourself memorable. I see so many photographers start businesses that take years to gain traction, if they ever do, and I know what that’s like because when I started my career, I was the […]
Filed in:
April 1, 2019
Open post
Technically, I didn’t open Hearten Creative for business until 2015, and I didn’t even start selling website templates until a year later (before that, I was designing logos and branding packages). But it may surprise some of you to know that I started my career as a wedding photographer, way back when I was a […]
Filed in:
April 1, 2019
Open post
Whether you’re an aspiring business owner, blogger, or other influencer, you already know that having your own website is an absolute must – but where do you start? In this guide, I’ll explain exactly what you need to get a website up and running so that you’re one step closer to launching your big idea. […]
Filed in:
April 1, 2019
