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I'm Melinda, owner & lead designer at Hearten Creative.

Welcome

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If you’re not super familiar with the term, the first thing you probably think of when you hear the term “boutique” is some kind of cute local dress or clothing shop. Actually, a boutique-style business is defined as any relatively small business that provides specialized goods and services for premium prices. All kinds of businesses […]

branding

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June 12, 2019

6 things boutique brands do differently

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It’s no secret that the photography industry is a crowded one. If you want to be successful, you’ve got to make yourself memorable. I see so many photographers start businesses that take years to gain traction, if they ever do, and I know what that’s like because when I started my career, I was the […]

branding

Filed in:

April 1, 2019

How to quickly establish yourself as a brand, even as a new photographer