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the ceo files



I'm Melinda, owner & lead designer at Hearten Creative.


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I’m always advising creative entrepreneurs to specialize: to do fewer types of work, offer less variety, get more specific about who you serve, and pour all your energy into mastering one thing. And I get it: That sounds kind of risky! But here are 6 different reasons why focusing on just one offering can actually […]

the CEO files

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April 2, 2019

Why focusing on just one main offering can actually be better for your business