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business newbies

design tips


the ceo files



I'm Melinda, owner & lead designer at Hearten Creative.


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Today’s post is all about the basics of crafting an effective Bio / About me page. What should the purpose of this page be, and what does it need to include to guide your visitors toward your conversion goals? Let’s break it down together. A good photo We need to see your face! Ideally this […]

website + design tips

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July 1, 2019

The anatomy of an effective “About me” page

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Some of you may know that I started my career as a wedding photographer, but not many people know that before I was a photographer, I was a journalism major, spending my days memorizing comma rules and learning all the different ways you can legally creep on someone via public records. Journalists are kind of like […]

website + design tips

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June 5, 2019

My favorite copywriting tip ever (and a challange!)