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I'm Melinda, owner & lead designer at Hearten Creative.

Welcome

Open post

I’m always advising creative entrepreneurs to specialize: to do fewer types of work, offer less variety, get more specific about who you serve, and pour all your energy into mastering one thing. And I get it: That sounds kind of risky! But here are 6 different reasons why focusing on just one offering can actually […]

the CEO files

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April 2, 2019

Why focusing on just one main offering can actually be better for your business

Open post

It’s no secret that the photography industry is a crowded one. If you want to be successful, you’ve got to make yourself memorable. I see so many photographers start businesses that take years to gain traction, if they ever do, and I know what that’s like because when I started my career, I was the […]

branding

Filed in:

April 1, 2019

How to quickly establish yourself as a brand, even as a new photographer

Open post

Technically, I didn’t open Hearten Creative for business until 2015, and I didn’t even start selling website templates until a year later (before that, I was designing logos and branding packages). But it may surprise some of you to know that I started my career as a wedding photographer, way back when I was a […]

Showit

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April 1, 2019

Is Showit worth it? Why I’ve used, loved, and recommended Showit for 10 years

Open post

Whether you’re an aspiring business owner, blogger, or other influencer, you already know that having your own website is an absolute must – but where do you start? In this guide, I’ll explain exactly what you need to get a website up and running so that you’re one step closer to launching your big idea. […]

business newbies

Filed in:

April 1, 2019

How to make a website for your blog or business: The ultimate guide for total newbies